Digital Gold
Start your golden savings journey
A transparent way to buy 24K pure gold by value rather than by piece — accumulating grams you can sell back at the live rate or redeem against any piece in our catalogue. Designed to start from ₹100.
Today's live rate
Rupees or grams
Enter a value to convert.
Key features
Safety guaranteed
Bought virtually, so there is no theft risk and no locker fee. On launch the metal is held by a licensed vaulting partner, not by the store.
Sell from home
Sell your holding back at the live rate without visiting a store, with the money returned to your bank account.
Convert to jewellery
Redeem accumulated grams against any piece in the catalogue, in store or online, paying only the difference.
Start from ₹100
Buy to your budget rather than to a fixed weight. Small amounts accumulate at the same rate as large ones.
How it works
Buying gold, made straightforward.
Step
01
Sign in
Sign in or create an account, and complete a one-time KYC as required for gold purchases in India.
Step
02
Enter an amount
Enter what you want to spend in rupees, or the weight you want in grams — the calculator above does this conversion at today's live rate.
Step
03
Pay
Pay by UPI, card, net banking or wallet. The grams are credited at the rate quoted when you confirm.
Frequently asked questions
Need help?
Leave your number and we will get in touch — including when Digital Gold opens.
The rates and calculator above are live. Buying, selling and redeeming are not open yet: they require a licensed vaulting partner to hold the metal and a payment gateway, neither of which is connected. Nothing here is investment advice — gold prices move with the market, and past movement does not predict future rates.